Why We Spend So Much On Botox

By Marla Nordina


These days we live in a world where external appearances seem to create first impressions. The drive to make oneself look as they did in their youth is strong, and many of us will do whatever they can in their attempts to achieve this. Wrinkles and lines on the face are an unsightly and unwelcome sign of ageing, and many people are turning to the idea of getting injections of botox in order to help renew skin that is getting older looking.

Years ago, the only option was to have plastic surgery, and this is a much more invasive procedure, but many people went through with it anyway. The healing process from such an operation can go on for weeks. It would even take months before any sort of effect showed. But that era has now started to fade away, thanks to botox. Recent studies in 2012 show that less invasive treatments such as botox injections are increasing, and more invasive plastic surgery is being chosen less often, according to the American Society of Plastic Surgeons.

The reason?

Well, for the middle class Jane Doe, botox injections can still bring out the beauty in them without emptying the bank account. For many reasons, botox is becoming more mainstream, but one of the biggest reasons is that it's much faster, safer, and cheaper than having a plastic surgery, which is way more invasive.

People who are in the higher social class are obviously more likely to have botox treatments, and this is helping to fuel a wider acceptance for the procedure. Celebrity papers have an article almost every day about some celebrity who has undergone botox.

How did botox get to be so mainstream?

Clearly, cosmetic procedures are being dominated by injections such as botox in recent years. Since it's a quick and safe out-patient procedure and the fact that it's rather inexpensive, many people are fighting their wrinkles and facial lines by getting treatments such as these. Its applications have these days extended well beyond just facial cosmetics, being now utilized in treating muscle spasm disorders such as blepharospasm and spastic paraplegias.

Benefits from these kinds of treatments are noticeable for months down the line. When a patient is highly satisfied with the results of their procedure, they are much more likely to promote the procedure to their acquaintances and other people they know.

Botox makes such a huge difference in the lives of those who get the treatments that they are visibly happier and feel more confident, and because of this, more and more people are giving botox a try.




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